The mid-decades in the 20th century had the world spark its spirit of rebellion -- Switzerland was no exception.
The oppressive post-war society generated a counterculture obsessed with Americana and macho male models among the youth. It was a 'Rebel Without a Cause' era, the likes of James Dean, Elvis Presley and Marlon Brando representing resistance to the institution.
Photographer Karlheinz Weinberger was able to capture this little known cultural phenomena in Zurich. The self-taught photographer captured the most under-represented and sartorially fabulous counter culture, and after years of being shrouded by obscurity by the rebels from America and the U.K., the work of Weinberger begins to shine.
This 'gang' style was very popular among working-class youths; the hyper-stylized, customized denim, zippers, layered chains and trinkets, belts, rugged boots and jackets spoke volumes of 'street'. In a way, it was a fashion cult, with notes of homoeroticism which remove the conservative attributes so common in Swiss culture through this alternative lifestyle from the yesteryears.
Images are sourced from Another Mag.