We've been waiting to get our hands on the Lomo'Instant Square since the Kickstarter campaign started last year. We celebrated its official arrival in store and online with a huge party at the Soho store.
We decked out the gallery space with silver walls to create a reflective photobooth for everyone to use. We got Monkey Shoulder on board to offer a selection of whiskey cocktails throughout the night and, of course, we had some Lomo'Instant Square cameras ready for people to shoot with.
We had a huge amount of people through the door and everyone was keen to test out the first fully analogue Instax Square camera. Some people took portraits of their friends and others experimented with double exposures and the filters. The shots came out brilliantly against the reflective background and some people commented on how sharp the instant images were. Dominic Preston of UK based gadget website TechRadar came along to test out the Lomo'Instant Square for himself.
We couldn't have a Lomography party without documenting it on the LC-Wide. We managed to get some lovely portraits of our staff and customers enjoying a night out.
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Lomography Gallery Store Soho
3 Newburgh Street, London W1F 7RE
Monday to Saturday: 11am – 7pm
Sunday: 12 – 5pm
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