A chance encounter can be all it takes to touch a person's life. A simple gesture or an act of kindness can turn into a special moment. This is what the photo book was wäre, wenn is all about.
German photographer Leonard Müller aims to share his humble experiment with the world in the form of a new photo book. In it are photos of different people from different walks of life gathered by Müller in a period of two years. Leonard's experiment is simple — it's to photograph people in intimate moments, caught by emotions both simple and complex. Leonard handed out 5€ to different people to see how they would react. It is theirs to do with as they please.
Simple as it may seem, it got Leonard what he was looking for — special moments shared between strangers. The photos show how a small act of kindness can turn around someone's day. Leonard has turned to crowd-funding to get his passion project out. The 200-page book is filled with analogue photos — all carefully composed and curated from 35 mm, 120, and instant shots.
The target of the crowd-funding project is 5,665 € which will all be used for the printing of 225 copies. Interested donors may choose from a variety of pledges that include prints, copies of the book, and more.